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Learn How to Build Behavioral Analytics that Drive Growth

I share practical guides and templates for product analytics and behavioral growth. No theory, just actionable steps you can implement today.

Event Instrumentation Playbook

Learn step by step how to design an event taxonomy - from designing KPIs to mapping core behavioral events to naming events and properties. See real examples from Kittl, Uber, and other successful products.
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Featured posts

January 15, 2025
6 min

Event Design: The Foundation of Product Analytics

Learn how to design effective analytics by focusing on meaningful metrics instead of tracking everything. Discover the three core event types (success, intent, and failure) along with strategic properties that matter, while following best practices for clear naming conventions and reliable data collection.
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January 15, 2025
7 Min

Oura's Growth Strategy: Key Learnings from Sleep to Success

Learn how Oura Ring transformed from a niche sleep tracker into a health tech powerhouse through strategic growth loops and product innovation. Discover how they found product-market fit by solving sleep tracking better than anyone else, built viral word-of-mouth through shareable insights, and leveraged multiple growth channels from celebrity adoption to B2B partnerships to create a thriving health ecosystem.
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All posts

January 15, 2025
6 min

Event Design: The Foundation of Product Analytics

Learn how to design effective analytics by focusing on meaningful metrics instead of tracking everything. Discover the three core event types (success, intent, and failure) along with strategic properties that matter, while following best practices for clear naming conventions and reliable data collection.
Read More
January 15, 2025
6 min

Designing KPIs That Actually Matter: A Product Analyst's Deep Dive

Learn how to design effective KPIs for product features through a structured framework, demonstrated with Oura's daytime stress feature. Discover why proper KPI design begins with mapping your feature in the product ecosystem, understanding supervisor metrics, and defining clear user value and business impact before selecting your core metrics.
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January 15, 2025
6 min

Mastering Product Event Instrumentation: A Step-by-Step Guide for Product Success

Learn the essentials of product event instrumentation, from deciding what to track to implementing proper testing procedures. Discover how to balance between tracking everything versus prioritizing critical events, while following a structured framework to ensure accurate user behavior insights.
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January 15, 2025
3 min

The "Track All the Things" Trap: How to Avoid Product Instrumentation Overload

Learn how to avoid common pitfalls in product analytics instrumentation, from the chaos of tracking everything to poor naming conventions. Discover why focusing on essential actions, testing iteratively, and following best practices is crucial for turning messy event tracking into meaningful product insights.
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January 15, 2025
7 Min

Oura's Growth Strategy: Key Learnings from Sleep to Success

Learn how Oura Ring transformed from a niche sleep tracker into a health tech powerhouse through strategic growth loops and product innovation. Discover how they found product-market fit by solving sleep tracking better than anyone else, built viral word-of-mouth through shareable insights, and leveraged multiple growth channels from celebrity adoption to B2B partnerships to create a thriving health ecosystem.
Read More
January 15, 2025
6 min

Mastering User Resurrection: Strategies to Revive Dormant App Users

Learn how to bring back dormant app users who previously found value in your product, while avoiding wasted effort on truly inactive users. Discover strategies for identifying resurrectable users, understanding why they left, and implementing targeted re-engagement campaigns that actually work.
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