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The Event Instrumentation Playbook is your go-to guide for creating clean, actionable, and scalable event tracking systems. Designed for Product Managers, Analysts, and Engineers at Series A/B growth-stage companies, this playbook provides a proven framework to unlock the full potential of your analytics tools.
What’s Inside?
Event Design Framework:
Learn how to design and organize events that drive insights.
Property Strategy:
Add the right context to your events for deeper analysis.
Testing & Validation:
Ensure data accuracy across platforms.
Real-World Examples:
Discover how tools like Kittl implement scalable event tracking.
Who Is This Playbook For?
Product Managers looking to measure feature success and make data-driven decisions.
Analysts who need clean, reliable data for insights and reporting.
Engineers responsible for implementing and maintaining tracking systems.
Whether you’re starting from scratch or optimizing existing analytics, this playbook will help you build a robust system that delivers reliable insights and drives strategic growth.