👋 Hi, I’m Sneha, your personal growth scientist!

I Unlock Growth Through Behavioral Science, Analytics, and Experimentation

Every time someone uses your product, there’s a reason why—a feeling, a need, or a moment that matters. Most companies collect data but fail to connect it to the deeper psychological and behavioral drivers behind user actions.
I combine behavioral science, product analytics, and experimentation to uncover what motivates users, build efficient analytics infrastructure to track and measure these behaviors, and design measurable experiments to test, iterate, and scale growth strategies.
By focusing on what matters most, I help companies test, learn, and scale strategies that drive sustainable growth
journey

The Journey So Far

The Foundation
(2014-2020)
Started in agtech and fintech data transformations. Quick realization: better technology doesn't fix fundamentally broken data. Watched teams invest millions in new systems only to end up with the same problem - data that didn't drive decisions.
The Breakthrough
(2020-2021)
Built analytics systems in fintech. Found the real issue wasn't technical - teams had messy data, fragmented pipelines, and dashboards no one used. The gap between data collection and actionable insights was massive.
The Quest
(2021-2023)
Moved to product analytics where behavioral data was key. Overhauled legacy event tracking (100+ events) into a structured framework that revealed clear patterns in user behavior, helping companies finally understand what drives growth.
Today
(2023-Present)
Now focused on growing companies by uncovering what truly drives user behavior. Building robust systems to measure and test these insights, turning behavioral patterns into repeatable growth strategies.
Unique approach

What Makes My Approach Different

Pattern Recognition & Behavioral Science

I start by analyzing behavioral and cultural patterns across industries to identify what drives user decisions. This foundation ensures we measure what matters, not just what's easy to track.

Growth-Focused Analytics

With deep expertise in Amplitude, Mixpanel, and SQL, I build analytics systems from the ground up - designing what to track, implementing reliable data pipelines, and creating focused dashboards. This transforms messy data into clear insights that show exactly what drives your product's growth.

Scalable Experimentation

I design experiments that test clear behavioral hypotheses instead of random features. When we understand why something works, we can create repeatable growth strategies across your product.
portfolio

Things I've Built

End-to-End Analytics Pipelines

Built complete analytics transformations for major financial institutions from ETL to dashboards. Implemented role-optimized dashboards providing 360-degree data visibility from executives to sales reps.

Product Analytics Suite at League

Designed and implemented comprehensive analytics - standardized 100+ events in Segment, built behavioral analysis frameworks in Amplitude, trained 20+ PMs, and led client onboarding programs.

Experimentation & Research Systems

Created health outcomes research frameworks and built experimentation systems, uncovering key behavioral insights that improved user engagement across platforms. Led research initiatives from location-based insights to wearables impact analysis, driving product decisions through data.