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Learn How to Build Behavioral Analytics that Drive Growth

I share practical guides and templates for product analytics and behavioral growth. No theory, just actionable steps you can implement today.

Event Instrumentation Playbook

Learn step by step how to design an event taxonomy - from designing KPIs to mapping core behavioral events to naming events and properties. See real examples from Kittl, Uber, and other successful products.
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Featured posts

January 15, 2025
6 min

Event Design: The Foundation of Product Analytics

Learn how to design effective analytics by focusing on meaningful metrics instead of tracking everything. Discover the three core event types (success, intent, and failure) along with strategic properties that matter, while following best practices for clear naming conventions and reliable data collection.
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January 15, 2025
7 Min

Oura's Growth Strategy: Key Learnings from Sleep to Success

Learn how Oura Ring transformed from a niche sleep tracker into a health tech powerhouse through strategic growth loops and product innovation. Discover how they found product-market fit by solving sleep tracking better than anyone else, built viral word-of-mouth through shareable insights, and leveraged multiple growth channels from celebrity adoption to B2B partnerships to create a thriving health ecosystem.
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All posts

January 15, 2025
6 min

Mastering User Activation: The Key to Boosting App Engagement and Retention

Learn how successful products like Oura ring activate users through three key stages: the Setup moment (initial configuration), the AHA moment (first value realization), and the Habit moment (regular usage patterns). Understanding and optimizing these stages is crucial for driving long-term retention and engagement.
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January 15, 2025
6 min

Mastering App Engagement: The Power of Habit Loops in User Retention

Understand the importance of user retention through use case mapping, analyzing user personas, and identifying core motivations and alternatives. By focusing on what the app solves, for whom, and why, alongside understanding engagement frequency, products can be positioned effectively in the "habit zone" for long-term success.
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January 15, 2025
6 min

Mastering User Retention: A Product Analyst's Guide to Understanding Your App's True Value

Learn the importance of understanding user retention by analyzing app use cases, identifying user personas, and creating a clear use case map. This framework helps define the "what," "who," and "why" behind a product, uncover user motivations, and position it in the "habit zone" for long-term engagement and success.
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