Product Analytics x Behavioral Science x Growth
Turn behavioral insights into actionable growth
Leverage growth science not jut analytics. I combine technical expertise in analytics instrumentation and experimentation with behavioral science to build scalable growth systems. Think of me as your growth scientist
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From uncertainty to consistent growth milestones
Problem Space
The current reality
Product Analysts
Data without behavioral context
Miss psychological patterns
Siloed data analysis
Limited strategic input
Behavioral Scientists
Great theories, poor implementation
Cannot validate insights with data
Lack technical knowledge
Miss critical analytics connections
Growth Teams
Running experiments without insights
Missing key behavioral signals
Poor measurement systems
Unsustainable growth tactics
Result? A Fragmented Mess...
No strategy behind experimentation
No proper setup to track what's working
Working with incomplete behavioral data
No growth systems
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my approach
What I Do Differently
I combine technical analytics and behavioral science to build scalable growth systems
Analytics That Drives Action
I build data systems that tell you what your users do - and why they do it
Build comprehensive event tracking systems to capture meaningful user behavior.
Create measurement frameworks that highlight what matters most for growth.
Set up and optimize tools like Amplitude, Segment, and Mixpanel to ensure clean, reliable data.
Collaborate with teams to make confident, data-informed decisions.
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Behavioral Science Applied to Growth
I use psychology and cultural insights to design experiments that resonate with users:
Identify the behavioral principles (e.g., habit loops, social proof, loss aversion) that best address your growth challenges.
Collaborate with product designers to implement features that align with user motivations.
Define clear success metrics to measure the impact of behavioral interventions.
Experimentation for Scalable Growth
I create repeatable systems to test and scale growth strategies:
Design hypothesis-driven experiments to validate ideas and optimize growth levers.
Build frameworks for continuous experimentation across onboarding, retention, and monetization.
Focus on sustainable growth strategies that deliver long-term results.
services
Service packages
Analytics Audit & Foundation
6-8 weeks implementation sprint
Starting from
$3000
Audit existing analytics infrastructure and event instrumentation
Event taxonomy design focused on user behavior and key metrics
Set up Amplitude/Mixpanel/Looker
Build dashboards to track retention, activation, and core user events
Team enablement and strategy session
playbooks and best practices for analytics maintenance and scaling
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Growth Intelligence System
8-12 week transformation program
Starting from
$7000
Analyze key growth levers (activation, retention, engagement, monetization) and identify opportunities
Implement behavioral insights in tools like Amplitude to uncover user patterns and motivations
Design and set up A/B tests and growth experiments tailored to business goals.
Build dashboards to track feature launches, retention, and engagement metrics.
Conduct sessions on growth experimentation strategies and behavioral insights
Deliver growth playbooks, roadmaps, and templates for long-term success.
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Target audience
Who Is This For
Post-Seed to Series B
$1M-$10M ARR
Ready to scale
Growing User Base
5,000-500,000 users
Product-market fit
Growth Mindset
Data-driven culture
Ready to invest in growth